The problem with science storytelling isn’t the science.
It’s that billion-year narratives are routinely forced into platforms designed for moments, not arcs.
Evolution doesn’t fit in a tweet. Climate systems don’t resolve in three minutes. Cellular biology loses what matters when it’s reduced to “keep it simple.”
The material isn’t too complex. The infrastructure is too small.
Most media systems privilege virality over continuity, simplification over coherence, content over craft. They are optimized for consumption, not understanding.
We design for understanding.
What We Build
Emergence PR creates narrative systems for stories that do not fit existing formats.
We work with material that operates across geological timescales, challenges anthropocentric framing, or requires sustained engagement to land. Our clients need clarity without distortion — representation that preserves complexity rather than sanding it down.
We provide:
- Narrative architecture for serialized, character-driven storytelling
- Multi-format ecosystems (audio, text, artifacts) designed to work together
- Editorial frameworks that sustain coherence over time
Our approach doesn’t treat science as a lecture. We present it as a story people can enter.
Character gives science staying power. Structure determines whether a story endures or evaporates. Tension sustains attention across months, not minutes.
We don’t simplify material. We build infrastructure capable of supporting it.
The Method
This work is practical, not theoretical.
Evolution Unfiltered is Emergence PR’s first public proof of concept: a four-billion-year-old process telling her own history through character, conflict, and narrative arc.
The result is a serialized account told across podcast episodes, diary entries, internal communications, and editorial notes. Audiences engage because the story holds. Understanding follows because the structure allows it.
Explore Evolution Unfiltered →
Engagements
Emergence PR works with stories that:
- Require sustained engagement rather than viral moments
- Benefit from character-driven representation
- Demand understanding, not just exposure
Details are discussed selectively.
Founder’s Notes on narrative design →
EMERGENCE PR
Founded by Cat Yeldi
Building narrative infrastructure for stories that resist easy categorization.
